This location is pivoting to become Harvest International, a small format store selling mainly international foods.Īs a whole, Harvest Market is an interesting concept. At today’s location, Harvest Market has come to the realization that their grocery game is not as much of a success as they would have hoped. Their Grocerant concept has proven to be popular, but not enough to set them apart for lower-priced competitors. Fighting against major players, the chain has done little to make a name for itself. Their brand selection is a bit limited due to floor space, but Harvest Market has made up for it via International Foods, and this is where one of the major issues for Harvest Market lies. The stores stock a mix of groceries similar to pretty much any other major player in Houston. Even still, this small chain has carved out somewhat of a niche in its market. As for the grocery store, a typical Harvest Market is much smaller than its competition. Harvest Market utilizes a food court-type setup that allows for multiple quick-service food counters next to a small dining area. The difference between Harvest Market and grocerants of about 10-20 years ago is pretty stark. Instead, Harvest Market brought the latest generation of the Grocerant concept to town or the suburbs. That would likely go to HEB’s Chicken Restaurant Concept or maybe even Kroger’s partnership with Taco Bell and Pizza Hut Express. Harvest Market didn’t necessarily introduce the concept to Houston.
Instead, it’s a grocery store that also serves as a restaurant. No, a Grocer-rant isn’t a long-winded complaint about customers. However, they’d prefer it if you called them a “Grocerant” instead. Harvest Market stores feature everything you’d find in a standard Supermarket, Perishables, Pantry Foods, Service Departments, and even a pharmacy at some stores. This week, we’re looking at what could rightfully be considered Houston’s newest Supermarket Chain. Howdy folks, and welcome back to Houston Historic Retail.
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